![]() But advertising in those mediums can mean that, unless the consumer decides to turn on a specific device, your ad might not be seen.īillboards, on the other hand, are always on-and what’s more, consumers don’t have the option of turning them off if they don’t like your ad. Sure, Internet, TV, and even radio ads might be impressive for their digital glitz. Static billboards with eye-catching designs or digital options can be especially effective and attract new customers. Attention-getting – Billboards also attract attention-especially on the highway, where there might not be much else to look at.Visible – Even bland billboards with uninspired designs can catch the attention of morning commuters from miles away.2 At their biggest, billboards can be as large as 20 feet high by 60 feet wide, making them: The smallest size billboard, called a “poster,” measures about 12 feet by 24 feet. As such, one of the best advantages of using billboards is that they come in a variety of eye-catching sizes to reach a large number of consumers. When it comes to advertising, bigger is always better. To that end, here are the top 10 advantages of using billboards in your next marketing campaign. While innovative geofencing technologies and interactive digital advertisements are trends in out of home advertising, traditional OOH billboards are still a trusted and compelling medium for advertisers looking to reach consumers on the go. ![]() Since the first documented billboard lease was signed in the 1860s, billboards have become one of the most recognizable and effective forms of advertising. When you think of iconic advertising mediums, there’s a good chance that the classic, bold-printed billboard is among the first examples that springs to mind. ![]()
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